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| Adrian Area Chamber of Commerce |
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leadership, collaborative initiatives,
and marketing of community resources
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The following areas of focus have been identified as being of foremost importance for the Adrian Area Chamber of Commerce during the 2006-2007 program year:
• Build and strengthen collaborative community-wide relationships with local units of government, local chambers of commerce, the Lenawee County Conference & Visitors Bureau, educational institutions, HOLA, and area non-profit organizations among others, to achieve a stronger local economy and quality of life.
• Identify, develop and implement strategic initiatives to address the challenges faced by small businesses in the greater Adrian area including: road construction and traffic projects; marketing; cooperative advertising; promotional activities; networking; communication and training.
• Develop and promote the greater Adrian Community by: dissemination of area promotional materials; creation and implementation of an enhanced "Buy Local" campaign; involvement in downtown improvement; promotion of the area's resources; and aggressive marketing of Adrian to residents, visitors, college students and entrepreneurs.
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| Adrian Area Chamber of Commerce |
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